The huge variety of Internet resources can be divided into two groups – informational and commercial. Under the commercial sites should be understood as sites that are engaged in sales of the product, and not advertising space. This is a key point, because for informational and advertising sites only the amount of attracted traffic is important, and for commodity online stores, not just visitors, but also buyers are important. Therefore, a very important question arises: how to increase the number of customers at a consistently high level of attendance?
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