Digital Transformation: The Key to Success
Digital transformation remains a hot topic. Finding information about it only this year increased by more than 30%, and by the end of 2019, total expenses for it can reach $ 1.7 trillion. Despite this, a study of IDG State of Digital Business Transformation (State of Business Transformation), conducted in 2018, showed that 95% of startups have digital business plans, however, this number drops to 87% among traditional enterprises founded 50 years back or later. In addition, only 38% of traditional enterprises have actually implemented a digital strategy. This showed that its implementation is a serious problem for large enterprises.
Successful organizations are not the first to face changes: enterprises have undergone significant changes over the past few decades, starting with early Internet companies and ending with the advent of e-commerce. How can companies cope with the next major challenge, digital transformation?
Realizable business transformation
All changes are difficult, but transition management is also an area of specialization. Consolidating immediate business needs — driven by customer demand and internal long-term stakeholders — is key to successful business transformation.
The goal of transforming a company can not always be achieved immediately, but a complete and simultaneous digital transformation creates an excessive burden, since it is necessary to automate all business processes in a single project. Such an approach to transformation leads to costly and time-consuming projects that do not give the expected results.
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Optimization and automation
The success of digital transformation lies in identifying the processes that digital change can have the greatest impact in the short term to create the foundation for expanded connectivity and long-term automation.
All departments of the company strive for the progress expected from digital technologies. This opportunity is everywhere, from the digital transformation of the personnel department to the transformation of marketing services. But this does not mean that all tasks should be carried out simultaneously. This mistake has already been recognized by many companies.
Ultimately, all departments of the company will benefit from digital automation at a specific point in time. Complete modernization of the entire enterprise creates the risk of disruptions in work that lead to damage in the short term. Digital transformation should improve only the methods of work, optimize existing processes, improve the quality of customer service or the internal efficiency of the company. In addition, it should be part of a long-term strategy aimed at introducing full digital transformation, but taking into account the features of the hybrid nature of modern working environments combining digital and analog processes.
This means using a phased approach to transforming IT operations and eliminating the need to instantly fix all problems in the organization. In short, companies should not rush to make comprehensive changes, however, it is necessary to plan the implementation of various working methods.
As a result, digital transformation should enable organizations to automate and digitize core processes, while at the same time increasing the performance of non-digital workflows. Of course, the transformation process will continue, and digital methods of work will eventually become the main ones. But today, in 2018, these workflows will simply continue to be used together, slowly but surely improving the interaction between customers and employees and allowing companies to better organize their work in order to avoid interruptions in it, as well as to increase the efficiency and speed of value creation.