Stupid marketing mistakes
A marketer is a specialist who is professionally involved in marketing issues. Only here and experts are wrong. And if you want to increase the number of your sales, you should not allow at least common mistakes.
When developing a marketing campaign, it is very important not to allow shortcomings. If the party of marketing is played perfectly, then the chance to get income grows significantly. However, many costs may be completely unjustified.
1. Looping on one message
Some marketers have a very strange idea: if everyone in the company repeats the same message as an incentive, then customers are told that this message is the only correct one. In fact, customers believe messages that are tailored to their individual circumstances and needs.
2. Believing customers read brochures
Another common misconception is that customers have read the brochure of your business. Do not make a big bet on glossy flyers. Basically, for the client, this is only an indicator of how much money the seller is willing to put on advertising his product.
3. Conversation with the client
Some marketers are sure that if a client “does not understand” what the company offers him, then it is simply not enough that this client was explained. In fact, the only way for a client to get an “understanding” of what your company offers is to listen to the consumer himself and adapt his product in accordance with the client’s wish.
4. Non-strategic marketing
Many marketers are accustomed to flatter themselves, naively believing that their activities are incredibly strategic and do not need any calculations. However, effective marketing consists of tactical measures that increase sales revenue.
5. Teach sellers how to sell
Marketers love to teach sellers to sell, based on their knowledge and experience in marketing. In fact, sales are like sex: you can’t explain anything easily until you try it yourself.
6. Tell engineers how to design
Often marketers believe that “market demands” dictate the basis for future development. In fact, engineers who know what and how to build can have a better idea of what will be needed in the future.
7. Brand costs, instead of correcting errors
There is an opinion that a large investment in the development of a brand can hide such flaws as the poor quality of goods or services. Only here the branding campaign will only attract more attention to existing problems, and this is completely useless.
8. Advertising with attacks on competitors
Some marketers expect to win by launching an ad with a negative message about their competitor. But this type of attack only underlines the fact that your competitor is leading the way your business is located.
Peter Drucker, an American scientist, economist, said: “The goal of marketing is to make marketing efforts unnecessary. His goal is to know and understand a client so well that a product or service will exactly fit the latter and sell themselves. ” It is true to maintain a marketing policy. They learn from their mistakes, but on others – much more painlessly.